The varied names ascribed to the main deity are Balaji, Srinivasa, Venkateswara and Venkatachalapathy. The goddess Sri or Lakshmi (Vishnu's consort), resides on the chest of Venketeswara thus he is also known by the epithet Srinivasa (the one in whom Sri resides). The deity is considered the Kali yuga varada, that is 'the boon-granting lord of Kali yuga' (the fourth and final age of Hindu cycle of ages). The temple is held in particular reverence by the Vaishnava sect of southern India, known as the Sri Vaishnava.
For worshipers, the deity Venkateswara symbolizes goodness. When people travel to Tirupati, they chant "Yedu Kondala Vada Venkataramana Govinda Govindaa" (in Telugu), "Yezhu malaiyaane Govinda" (in Tamil) or "Tirupati Thimmappana Padakke Govinda" (in Kannada).
With his conch he creates the cosmic sound that destroys ignorance and with his disc he destroys evil. Venkateswara is believed by followers to be a very merciful deity form of Vishnu, being the fulfiller of every wish made to him by the devotees.